What better time to launch a magazine than the off-season? And what better magazine than one with less than 100 words to read? Let’s face it, we’re a generation of lazy readers. So here’s my sarcastic cover, with a twist of honesty. Enjoy your read and keep an eye out for the next number!
And here’s the respective rant…
During the past few weeks (although to be honest it’s more like years), a sad realization has started to creep in. High profile journalism is no longer an exercise in objectivity but a marketing stunt. Everything is ‘breaking news’, all headline stories are dramas and articles are an odd assortment of top-searched keywords – all justified attempts to keep close to the target audience in a medium drenched in competition.
Nonetheless, I’ve reached supersaturation. Few things still seem relevant to me. Dramatic headlines remind me of tabloids, whose words I trust less than a Michelin front, and there’s a big difference between stating an opinion and stating the opinion that people want to hear (and buy).
Maybe we’re to blame, as fans, for being so biased that we refuse to read a balanced opinion, or pay attention to things/people not to our liking. There must be a reason why so many people preferred to listen to the fine MotoGP connoisseur* James Allen after Sepang, and not the likes of Mat Oxley, who might actually know what he’s talking about.
Journalists followed the money trail and that’s a dangerous precedent to set. Even more so when you give in to your own bias and start believing that’s the right way to do it. For example, not putting the world champion on a season review cover. Desperate marketing or just a desperate lack of common sense? Either way, a faux-pas.
So if everyone can do it, so can I – and entirely justified as no one’s paying me to be objective outside of office hours.
* sarcasm, in case you weren’t sure
Photo: Repsol Media